Instagram varjamise testimiseks nagu USA-s olevad arvud, mis võivad mõjutajatele haiget teha – TechCrunch


"Me teeme otsuseid, mis kahjustavad ettevõtet, kui need aitavad inimeste heaolu ja tervist," ütleb Instagram Tegevjuht Adam Mosseri. Sel eesmärgil laiendab Instagram järgmisel nädalal oma testi, kus peidetakse kõigi jaoks meeldivaid loendeid, välja arvatud postituse looja, mõnele USA kasutajale. Kuid on suuri küsimusi selle kohta, kas muudatus kahjustab mõjutajaid.

Mosseri paljastas plaani täna Wired25 konverentsil, öeldes Instagramis “Meie peavad nad nägema, kuidas see mõjutab seda, kuidas inimesed platvormi suhtes tunnevad, kuidas see mõjutab seda, kuidas nad platvormi kasutavad, kuidas see mõjutab looja ökosüsteemi. ”

Instagrami tegevjuht selgitas, et “Idee on proovida suruda Instagrami survestada, muuta see vähem konkurentsiks ja anda inimestele rohkem ruumi keskenduda kontakti loomisele inimestega, keda nad armastavad, ja asjadele, mis neid inspireerivad. ” "Vähendada ärevust" ja "vähendada sotsiaalset võrdlust".

Mosseri arutas mujal vestluse ajal, kus osales ka näitleja ja tegevjuht Tracie Ellis Ross, Instagrami kasvavat huvi ostude vastu ja seda, kuidas see saab mõjutajatele uusi tuluvooge pakkuda. Ta kirjeldas ka Instagrami kolmeharulist lähenemist heaolule, kus see tuvastab ja lahendab sellised teravad probleemid nagu vihakõne, leiab positsioonid, kuhu see võib viia, nagu kiusamise vastu võitlemine, ja mõtestab ümber põhialused, kuidas platvorm töötab nagu Like count varjates.

Instagram alustas selle katsetamist aprillis Kanadas ja laiendas seda juulis Iirimaale, Itaaliasse, Jaapanisse, Brasiiliasse, Austraaliasse ja Uus-Meremaale. Facebook alustas sarnast katset Austraalias septembris.

Ehkki tundub, et Instagrami populaarsusvõistluse vähendamine võib tavakasutajat aidata, peab Instagram arvestama, et see ei vähenda oluliselt loojate või mõjutajate kaasatust ja äriedu. Need sisutegijad on Instagrami edu jaoks üliolulised, kuna nad hoiavad oma fännibaase päevast päeva tagasi, isegi kui kasutajate sõbrad on aegunud.

HypeAuditori uues uuringus, mille vahendas Social Media Today, leiti, et mõjutajate arv, kes järgib erinevat jälgijate arvu, nägi peaaegu ühehäälselt, et nende Like-arv langeb riikides, kus peidetud Like-arvu test oli aktiivne. 5–20 000 jälgijaga mõjutajate seas langes meeldimine kõigis riikides 3–15%.

Ainult Jaapanis ja ainult mõjutajate jaoks, kellel on 1000–5000 või 100 000–1 miljonit jälgijat, viis muudatus Likesi tõusu – mõlemas rühmas umbes 6%. Samal ajal nägid mõjutajad Brasiilia turul suurimat meeldimist. Need suundumused võivad olla seotud sellega, kuidas teatud riikide kasutajad võivad end mugavalt tunda, meeldides millelegi, kui nad ei tea, kes veel on, samas kui teistes riikides võivad kasutajad loota rohkem karja mentaliteedile, et teada saada, mis teile meeldib.

Kui Instagram leiab, et testi mõju on mõjutajatele liiga negatiivne, ei pruugi see muudatust välja viia. Kuigi Mosseri väitis, et ettevõte ei karda omaenda lõppu kahjustada, ei pruugi mõjutajate karjääri kahjustamine olla vastuvõetav, kui positiivsed mõjud heaolule pole piisavalt märkimisväärsed.

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ELUS: Chris Cox, endine tootejuht, Facebook, vestluses WIRED-i Lauren Goode'iga

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ELUS: Me elame koos Facebooki endise tootejuhi Chris Coxiga meie # WIRED25 tippkohtumisest vestluses WIREDi vanemkirjaniku Lauren Goode'iga.

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Postitanud ÜHENDATUD reedel, 8. novembril 2019

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Selle kohta, mis teda konkreetselt lahkuma sundis, selgitas Cox: “See polnud asi, kus ma tundsin, et tahan veeta veel 13 aastat sotsiaalmeedias. Mark ja mina nägime asju natuke teistmoodi. . . Mina mõtlema meie on ikka uurimine u00a0kui an tööstus, kuidas teha sina tasakaal kaitsmine privaatsus kohta inimeste oma teave ja jätkates u00a0kuni pidama inimesed ohutu, ”sõnas Cox.

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Selle kohta, kas krüptimise poole liikumine oli selle osa, ütles ta, et tema arvates on krüptimine suurepärane ja et see pakub tohutult kaitset, kuid märkis:t muudab kindlasti mõned neist asjadest keerukamaks ”privaatsuse ja turvalisuse tasakaalu osas. Ta täiendas Facebooki püüdlusi leida viise halbade näitlejate püüdmiseks, isegi kui nad on krüptimisega varjestatud. See hõlmab digitaalse kirjaoskuse algatusi Brasiilias ja Indias enne valimisi ning edastussüsteemide pakkumist faktide kontrollijatele küsitava teabe saatmiseks. "Ma arvan, et nendel süsteemidel on plusse ja miinuseid ning ma ei ole ühegi neist üle mõistlik," sõnas Cox ja märkis, et see, mida Facebook ehitab, "vastab sellele, mida inimesed soovivad."

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Coxilt küsiti suurema arutelu teemal, kas Facebook peaks lubama poliitilist reklaami. „Me arvame, et poliitiline reklaam võib olla hea ja kasulik. See soosib sageli ja tuleb vastu turgu valitsevatele operaatoritele. "Faktide kontrollimiseks ütles ta siiski:" Ma olen suur fänn ", ehkki Facebook ei rakenda seda poliitiliste reklaamide puhul. Ta märkis, et “Mina mõtlema ettevõte peaks uurima ja on uurimine mikro sihtimine. . . kui seal on sadu kohta variandid olemist jooksma kohta loominguline siis u00a0see on keeruline kuni saada oma relvad ümber mis on olemist ütles ta. ”Samuti pooldas ta kasutajaliideses suurema konteksti loomist, eristades poliitilisi reklaame. u00a0

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Chris Cox räägib Wired25-s

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Coxi järgmised projektid

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Pärast Facebookist lahkumist on Cox liitunud grupi nõuandekoguga Lühend, mis aitab edumeelsetele kandidaatidele kampaaniate ja sõnumitehnoloogia virna välja ehitada. “See on an ala kus minu taju on seda progressiivsed on olnud taga peal võime kuni arenema ja kasutada kui a meeskond taristu seda aitab sina on a hea valija fail, kuidas arenema sõnumside - u00a0lihtsalt põhiline poliitika sisse 2019. ”

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Wired’s Lauren Goode küsis, kas ta joondab end edumeelsete inimestega, võtab poliitilise hoiaku ja kas ta saaks seda teha veel Facebookis olles. “Absoluutselt mitte, ”vastas Cox.Ja miks on seda Mina mõtlema millal sa oled sisse a väga u00a0vanem rolli kell a platvorm, teil on kohustus olla oma poliitikas palju neutraalsem. ”

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Seejärel tuli ta välja julge avaldusega, mille võimaldas tema iseseisvus. „Ma arvan, et Trump ei peaks olema meie president. Teine asi, millest ma praegu väga hoolin, on kliimamuutused ja ta ei kavatse meid seal aidata. ”

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See viis Coxini aruteluni, et ta töötab ka San Francisco käivitamise nõustamisel Planet Labs, mis kasutab satelliidipilte kliimamuutuste jälgimiseks. “ nägemine oli kuni ehitama need väike, umbes kingakasti-suurus satelliidid koos päikeseenergia paneel paneel tiivad ja on a laevastik kohta neid sisse ruumi, mis on päris-aeg pildistamine Maa. ”

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Nende andmete abil selgitas Cox, et saate jälgida metsatulekahjusid, raadamist, söeelektrijaamu, metaangaasi ja palju muud. Siis:Sina saab Alusta kuni panustama kuni kellel on a tervis süsteem, kus sina on põhimõtteliselt pildistamine Maa iga tund, ja siis sa oled luues mõned avalik andmed seatud koos tööriistad seda pistik sisse otsus tegijad, pangad, kindlustus ettevõtted, poliitikakujundajad, investorid, ajakirjanikud, üliõpilased ... ”

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Küsimuses suurte tehnoloogiate vastutuse kohta kliimamuutustega tegelemisel vastas Cox:Mina mõtlema kell väga kõige vähem see on tegemine a pühendumus kuni olemist süsinik-negatiivne. ”

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Akronüümi ja Planet Labsi töö põimub omavahel, kuna Coxi arvates tõestavad kliimaandmed, et ovaalses kontoris on vaja kedagi uut. Kuigi Cox seda laval ei arutanud, loetles Wired ta Shasta Groupi osana, mis on Coxi enda vahend nendesse projektidesse panustamiseks. Siiski ei ole ta valmis poliitikas ja kliimas täieõigusliku ettevõtte käivitamiseks. “Ma olen ikka nii noor u00a0kell see põld seda Mina ära tee on piisav enesekindlust sisse minu oma vaimne mudel kohta maailm. ”

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Cox jõudis järeldusele, et suurettevõtte töötajate vallandamise ja meeskonnajuhtide kaasamise kaudu on kliimamuutustele rohkem tähelepanu pööratud “Mina teha mõtlema tehnika saab juhtima. ” u00a0

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Facebooki uuele töötajale orienteerituse keskmes olid Chris Coxi motiveerivad kõned. Pärast 14-aastast suhtlusvõrgustikus töötamist lahkus tootejuht aga märtsis keset juhtivtöötajat ja Facebooki uut kava prioriteediks seada privaatsus, liikudes oma sõnumsiderakendused krüptima. Tema järgmiste projektide üksikasju ei avaldatud. Nüüd (…)

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Josh Constine on tehnoloogiaajakirjanik, kes on spetsialiseerunud sotsiaalsete toodete sügavale analüüsile. Praegu on ta TechCrunchi peatoimetaja ja saadaval vestluspartneriteks.

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Varem oli Constine Inside Facebooki juhtiv kirjutaja selle omandamise kaudu WebMediaBrandsi poolt, hõlmates kõike sotsiaalvõrgustiku kohta.

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Constine on lõpetanud Stanfordi ülikooli 2009. aastal magistrikraadi kübersotsioloogias, uurides tehnoloogia mõju sotsiaalsele suhtlusele. Ta uuris privaatsuskontrolli mõju laste sotsialiseerumisele, meemide populaarsuse tsüklit ja seda, mis mõjutab Twitterisse postitatud linkide klikkimise määra.

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Constine sai ka 2007. aastal Stanfordi ülikoolist kiitusega kunstide bakalaureuse kraadi, keskendudes sotsiaalpsühholoogiale ja inimestevahelistele protsessidele.

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Josh Constine on kogenud avalik esineja ning ta on modereerinud enam kui 120 lavaintervjuud 15 riigis 15 riigi juhtidega, kelle hulgas on Facebooki tegevjuht Mark Zuckerberg, teataja Edward Snowden (lava videokonverentsi kaudu) ja USA senaator Cory Booker. Ta on kättesaadav mõõdukatele paneelidele ja vestlusringidele, peakokkuvõtete edastamiseks ning hackathon- ja pigivõistluste kohtunikeks.

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Constine'i on tsiteerinud The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate ja palju muud, lisaks on teda kajastatud televisioonis Ameerika Ühendriikide telesaadetes Good Morning, The Today Show, Hiina kesktelevisioon ja Fox News. Constine on hinnatud prestiižse uudisteagregaatori Techmeme populaarseimaks tehnikaajakirjanikuks nr 1.

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(Avalikustamine: Josh Constine nõustas enne 2015. aastal laialisaatmist ajutiselt kolledži sõbra sotsiaalse asukoha jagamise alustamist koodnimega „Signal”, mis asus San Franciscos. See nõuandev roll sai selgeks AOL-i ja TechCrunchi toimetajatega ning on lõpetanud. Constine'i kihlatu Andee Gardiner asutatud startup-kiirendi asutajate suursaatkond. Constine'i nõbu Darren Lachtman on Twitteri poolt omandatud mõjutajate reklaami idufirma Niche asutaja. Nüüdseks on ta vasakpoolsed ja asutanud teismeliste sisustuudio Brat. Constine ei kirjuta asutajate saatkonnast ega Bratist. Constine'il on isiklik tuttavad, mis tulenevad umbes 2007. aasta kolledžitest Skybox Imagingi (nüüd Terra Bella), Hustle'i, Snapchati ja Robinhoodi asutajatega, kuid ei hoia nendega tihedaid sotsiaalseid sidemeid ega mõjuta ka tema kirjutamist. Constine teeb aeg-ajalt ka tasulisi vestluskonkursse, kuid ainult neid ettevõtteid, mida ta ei kata. Constine omab väikest positsiooni Ethereumis ja Bitcoini krüptovaluutad ei kauple päevas ja avalikustavad oma positsioonid vajadusel artiklites otse. Constine ei tegele konsultatsioonide, inglitega investeerimise ega avalike aktsiatega kauplemisega väljaspool oma vanemate pärandvara aktsiatega tehtavaid investeeringuid, millel tal puudub roll haldamisel ega nõustamisel.)

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Josh Constine on tehnoloogiaajakirjanik, kes on spetsialiseerunud sotsiaalsete toodete sügavale analüüsile. Praegu on ta TechCrunchi peatoimetaja ja saadaval vestluspartneriteks.

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Varem oli Constine Inside Facebooki juhtiv kirjutaja selle omandamise kaudu WebMediaBrandsi poolt, hõlmates kõike sotsiaalvõrgustiku kohta.

n n

Constine on lõpetanud Stanfordi ülikooli 2009. aastal magistrikraadi kübersotsioloogias, uurides tehnoloogia mõju sotsiaalsele suhtlusele. Ta uuris privaatsuskontrolli mõju laste sotsialiseerumisele, meemide populaarsuse tsüklit ja seda, mis mõjutab Twitterisse postitatud linkide klikkimise määra.

n n

Constine sai ka 2007. aastal Stanfordi ülikoolist kiitusega kunstide bakalaureuse kraadi, keskendudes sotsiaalpsühholoogiale ja inimestevahelistele protsessidele.

n n

Josh Constine on kogenud avalik esineja ning ta on modereerinud enam kui 120 lavaintervjuud 15 riigis 15 riigi juhtidega, kelle hulgas on Facebooki tegevjuht Mark Zuckerberg, teataja Edward Snowden (lava videokonverentsi kaudu) ja USA senaator Cory Booker. Ta on kättesaadav mõõdukatele paneelidele ja vestlusringidele, peakokkuvõtete edastamiseks ning hackathon- ja pigivõistluste kohtunikeks.

n n

Constine'i on tsiteerinud The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate ja palju muud, lisaks on teda kajastatud televisioonis Ameerika Ühendriikide telesaadetes Good Morning, The Today Show, Hiina kesktelevisioon ja Fox News. Constine on hinnatud prestiižse uudisteagregaatori Techmeme populaarseimaks tehnikaajakirjanikuks nr 1.

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(Avalikustamine: Josh Constine nõustas enne 2015. aastal laialisaatmist ajutiselt kolledži sõbra sotsiaalse asukoha jagamise alustamist koodnimega „Signal”, mis asus San Franciscos. See nõuandev roll sai selgeks AOL-i ja TechCrunchi toimetajatega ning on lõpetanud. Constine'i kihlatu Andee Gardiner asutatud startup-kiirendi asutajate suursaatkond. Constine'i nõbu Darren Lachtman on Twitteri poolt omandatud mõjutajate reklaami idufirma Niche asutaja. Nüüdseks on ta vasakpoolsed ja asutanud teismeliste sisustuudio Brat. Constine ei kirjuta asutajate saatkonnast ega Bratist. Constine'il on isiklik tuttavad, mis tulenevad umbes 2007. aasta kolledžitest Skybox Imagingi (nüüd Terra Bella), Hustle'i, Snapchati ja Robinhoodi asutajatega, kuid ei hoia nendega tihedaid sotsiaalseid sidemeid ega mõjuta ka tema kirjutamist. Constine teeb aeg-ajalt ka tasulisi vestluskonkursse, kuid ainult neid ettevõtteid, mida ta ei kata. Constine omab väikest positsiooni Ethereumis ja Bitcoini krüptovaluutad ei kauple päevas ja avalikustavad oma positsioonid vajadusel artiklites otse. Constine ei tegele konsultatsioonide, inglitega investeerimise ega avalike aktsiatega kauplemisega väljaspool oma vanemate pärandvara aktsiatega tehtavaid investeeringuid, millel tal puudub roll haldamisel ega nõustamisel.)

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Föderaalvõimude ametlik sõna on vape'i kasutajaid mõjutava müsteeriumiga seotud haiguse ühe võimaliku põhjuse kohta: E-vitamiini atsetaat - kemikaal, mida leidub mõnes vapingis sisalduvates toodetes ja millel on tõestatud, et see viibib kopsudes kaua pärast seda. Leiut on nimetatud läbimurdeks, kuid see pole kaugeltki viimane sõna olukorra kohta.

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Kahjuks on see haigus juba nõudnud vähemalt 39 inimese elu ning igast osariigist peale Alaska on teateid olnud enam kui 2000 juhtumist. At present the only advice offered has been to stop vaping altogether.

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Meediumitelefoni konverentsil selgitasid haiguste tõrje ja ennetamise keskuste juurdluste juhid E-vitamiini atsetaadile näpuga näitamise aluseid. Aine mainiti võimaliku probleemina juba varakult, kuid alles hiljutised katsed on tõestanud, et see on heauskselt kahtlustatav, selgitas meeskond.

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29 haigusseisundi ohvri kopsudest võetud proovid saadeti 10 erinevast osariigist ja kõigis neis leiti E-vitamiini atsetaati. “These findings provide direct evidence of vitamin E acetate as the primary site of injury within the lungs,” said Anne Schuchat, principal deputy director of the CDC .

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Ehkki ta nõustus, et need tõendid on läbimurre, märkis ta, et praegu on tegemist vaid a korrelatiivne finding u2014 more research is required to establish põhjuslik seos, nimelt kahju tekitamise mehhanism, ehkki selles valdkonnas on tehtud muud tööd.

n

"Varasemad mitte-CDC uuringud näitavad, et E-vitamiini atsetaadi sissehingamisel võib see häirida kopsude normaalset funktsiooni," ütles ta.

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"Oluline on märkida, et need leiud ei välista muid võimalikke ühendeid või koostisosi, mis neid kopsukahjustusi põhjustada võivad," jätkas ta. "Puhangul võib olla mitu põhjust."

n

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Sama oluline on ka statistika, mis on seotud kõnealuste ainete allikatega. Nagu uurimise käigus varem mainitud, kasutas tohutu osa selle seisundi all kannatavatest inimestest THC-tooteid, eriti selliseid, mis on hangitud reguleerimata kanalite kaudu nagu tänavakaupmehed.

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E-vitamiini atsetaati võis lisada toote põhiliseks tükeldamiseks, mainis Schuchat vastusena üleskutsel esitatud küsimusele.

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"Seda võib teha materjalide ebaseaduslikul või kasumlikul eesmärgil lahjendamiseks, muutes need kenaks ja võib-olla ei pea te tarbima nii palju THC-d või muid toimeaineid," sõnas ta.

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Other potentially dangerous chemicals have been identified in vape products when heated and aerosolized, including many that even the creators might not have predicted.

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Võimaliku süüdlase teadmine ei lähe probleemi keskmesse, kuna see kemikaal (võib-olla muu hulgas) on kuude või aastate jooksul juba sagedaste vapete kasutajate kopsudesse kogunenud. Ravi on paralleelne uurimissuund, kuid vähemalt ühe vastutava aine tundmine peaks olema abiks.

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CDC eelmine nõuanne seisab endiselt, ametnikud märkisid: Nad soovitavad vältida vappimist, kuna praegu on väga vähe kontrolli selle üle, millised koostisained on vapetoodetes lubatud ja mida tuleb pakendil deklareerida või kas need deklaratsioonid on igal juhul täpne.

n","protected":false},"excerpt":{"rendered":"

Föderaalvõimude ametlik sõna on vape'i kasutajaid mõjutava müsteeriumiga seotud haiguse ühe võimaliku põhjuse kohta: E-vitamiini atsetaat - kemikaal, mida leidub mõnes vapingis sisalduvates toodetes ja millel on tõestatud, et see viibib kopsudes kaua pärast seda. The finding has been called a “breakthrough” but is far from the last word on (…)

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His personal website is coldewey.cc.

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Every startup is a story and every startup’s success depends — on some level — on how well they can either tell that story or get that story told.

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The best stories are the ones that create an instant brand. One that sparks a relationship or a moment of inspiration with customers and consumers alike. Those are the stories that transform industries and re-contextualize how businesses think of themselves and their competition.

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On the Extra Crunch Stage at Disrupt Berlin three of the finest practitioners of the dark arts of branding, public relations, marketing and communications will share their tips and tricks on how to get coverage for a company and how to use that coverage to get at the strategic objectives that companies need to fulfill as they grow.

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These alchemists of allusive include Collette Ballou, the founder of the eponymous Ballou PR; Katy Turner, the managing director of Multiple; and longtime public relations pro, Joanna Kirk.

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Ballou began her career in European public relations in the aftermath of the dot-com collapse in the U.S. in 2001. Both an investor and an entrepreneur, Ballou has worked with startups and investment firms including 83 North, Accel Partners, Box, Criteo, Eventbrite, Facebook, GoEuro (now Omio), Lakestar, Pinterest, Stack Overflow, Stripe, TransferWise, Twilio, Waze, WhatsApp and Zendesk. She also is an investor in venture funds, including Cavalry Ventures and Connect Ventures.

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Before founding Multiple, Turner worked in several different roles across the tech industry in the U.K. and Europe. She began her career at Orange (in a time when it was actually cool to work for a mobile operator, she says). That role led to positions at Eden Ventures, Videoplaza and as the chief marketing officer at Tech City UK. In addition to her work at Multiple, Turner also serves as a mentor for Seedcamp and Techstars and sits on the investment committee for the University of Bristol’s Enterprise Fund.

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Every startup is a story and every startup’s success depends — on some level — on how well they can either tell that story or get that story told. The best stories are the ones that create an instant brand. One that sparks a relationship or a moment of inspiration with customers and consumers alike. (…)

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Earning more dollars from home easily just by working 0nline j0b from home. Makes every month extra $20k or more from this easy h0me j0b. Last month i have made $22759 from this just in my spare time. Every person can now get this and start earning 0nline from the instructions given to this web page.. visit This Site ———->>> http://www.Buzz-Work.com

n"},"link":"https://techcrunch.com/2019/10/22/learn-how-to-win-customers-and-influence-consumers-at-disrupt-berlin/#comment-677110","type":"comment","author_avatar_urls":{"24":"https://secure.gravatar.com/avatar/9501dc94fa113cf78b67098bd3622179?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/9501dc94fa113cf78b67098bd3622179?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/9501dc94fa113cf78b67098bd3622179?s=96&d=identicon&r=g"},"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/comments/677110"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/comments"}),"up":({"embeddable":true,"post_type":"post","href":"https://techcrunch.com/wp-json/wp/v2/posts/1900747"})}},{"id":677097,"parent":0,"author":0,"author_name":"Rashaverick Overlord","author_url":"","date":"2019-10-22T14:42:22","content":{"rendered":"

Will this be as poorly attended as SF Disrupt and essentially a series of agendaed and scripted press conferences?

n"},"link":"https://techcrunch.com/2019/10/22/learn-how-to-win-customers-and-influence-consumers-at-disrupt-berlin/#comment-677097","type":"comment","author_avatar_urls":{"24":"https://secure.gravatar.com/avatar/b754eef8128d0724750c038787218fa9?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/b754eef8128d0724750c038787218fa9?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/b754eef8128d0724750c038787218fa9?s=96&d=identicon&r=g"},"_links":{"self":({"href":"https://techcrunch.com/wp-json/wp/v2/comments/677097"}),"collection":({"href":"https://techcrunch.com/wp-json/wp/v2/comments"}),"up":({"embeddable":true,"post_type":"post","href":"https://techcrunch.com/wp-json/wp/v2/posts/1900747"})}})),"authors":({"id":59254947,"name":"Jonathan Shieber","url":"","description":"","link":"https://techcrunch.com/author/jonathan-shieber/","slug":"jonathan-shieber","avatar_urls":{"24":"https://secure.gravatar.com/avatar/a81fccb1686f7db1afd1c14a019b5bc1?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/a81fccb1686f7db1afd1c14a019b5bc1?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/a81fccb1686f7db1afd1c14a019b5bc1?s=96&d=identicon&r=g"},"links":{"twitter":"https://twitter.com/jshieber","linkedin":"https://www.linkedin.com/pub/jonathan-shieber/0/baa/b27","crunchbase":"https://www.crunchbase.com/person/jonathan-shieber"},"position":"Writer","cbDescription":"

Jonathan is an editor at TechCrunch. Previously he worked as a senior reporter for Dow Jones & Co., covering venture capital and private equity investment from New York and Shanghai. He can be reached via email at shieber@techcrunch.com.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/v1397186400/66d6a050b319ebf66c9f305da0d6bf2b.png","twitter":"jshieber","_links":{"self":({"href":"https://techcrunch.com/wp-json/tc/v1/users/59254947"}),"collection":({"href":"https://techcrunch.com/wp-json/tc/v1/users"})}}),"author":({"id":59254947,"name":"Jonathan Shieber","url":"","description":"","link":"https://techcrunch.com/author/jonathan-shieber/","slug":"jonathan-shieber","avatar_urls":{"24":"https://secure.gravatar.com/avatar/a81fccb1686f7db1afd1c14a019b5bc1?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/a81fccb1686f7db1afd1c14a019b5bc1?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/a81fccb1686f7db1afd1c14a019b5bc1?s=96&d=identicon&r=g"},"links":{"twitter":"https://twitter.com/jshieber","linkedin":"https://www.linkedin.com/pub/jonathan-shieber/0/baa/b27","crunchbase":"https://www.crunchbase.com/person/jonathan-shieber"},"position":"Writer","cbDescription":"

Jonathan is an editor at TechCrunch. Previously he worked as a senior reporter for Dow Jones & Co., covering venture capital and private equity investment from New York and Shanghai. He can be reached via email at shieber@techcrunch.com.

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turner kirk ballou disrupt

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look at the top trends exciting NYC’s consumer VCs"},"content":{"rendered":"

To learn more about the next wave of consumer startup investment outside Silicon Valley, Iu2019m speaking to leading B2C-focused investors in various hubs about the trends they’re excited about right now.u00a0

n

Recently, I shared the responses from several London-based investors; today, we spoke to eight of New Yorku2019s top consumer VCs:

n

    n

  • Rebecca Kaden, Partner at Union Square Ventures
  • n

  • David Tisch, Founding Partner at BoxGroup
  • n

  • Anu Duggal, Founding Partner at Female Founders Fund
  • n

  • Craig Shapiro, Partner at Collaborative Fund
  • n

  • Jeremy Levine, Partner at Bessemer
  • n

  • Beth Ferreira, Partner at Firstmark Capital
  • n

  • Graham Brown, Partner at Lerer Hippeau Ventures
  • n

  • Eric Reiner, Partner at Sinai Ventures
  • n

  • Chris Paik, Partner at Pace Capital
  • n

n

Consumer health and banking startups were recurring areas of interest, and there’s a sense that apps and product brands which provide a deeper sense of community are an untapped opportunity.

n

Rebecca Kaden, Partner at Union Square Ventures

n

At USV, we are focused on opportunities that broaden access by leveraging technology to increase value and decrease cost in big buckets of consumer spend. In doing so, we are looking for ways to make products and services previously available to a select segment available to many more. In particular, we have been investing in areas of consumer health where the delivery mechanism not only makes the care more convenient but also more affordable and higher quality; products and platforms in financial services that change the traditional underlying model to drive financial health for a mass customer; and opportunities that create new access to education both for kids and lifelong learners.u00a0

n

Within each of these segments, I’ve been very interested in how new communities are forming inside products–users that come for a specific offering are forming allegiance and increasing engagement by interacting with other users. I think that is a trend we will only see accelerate.

n

David Tisch, Founding Partner at BoxGroup

n

People are bored on their phones, not of their phones. I am most excited to meet founders working on consumer apps that bring happiness and fun to a mass consumer audience, as I continue to believe we are in the early days of mobile and the app store is not dead.

n

These apps may look like a game, they may be a game, or they may be a new feed, but TikTok, Twitch, HQ, Yolo and other Snap app kit apps, Tinder and others have shown consumers want new apps, the barrier for adoption and retention isu00a0 just very high. All apps and games have a half-life, creating something with a very long one is really hard, but the demand is sitting on the phone scrolling thorough feeds, waiting for some new fun. We are excited about apps that allow people to interact with others in different ways, in new worlds, using new hardware, or new interfaces.

n

n

Anu Duggal, Founding Partner at Female Founders Fund

n

With the rise of the sober curious movement, we invested in Kin Euphorics, offering consumers a sexy option to an alcoholic drink, creating a social experience around a non-alcoholic beverage that doesnu2019t exist in the market today. With beer sales decreasing five years in a row, brands like Heineken are offering alcohol-free alternatives catering to this growing audience.

n

With the decline of religion, we have seen the rise of what we call the u201crise of the alternate community.u201d Consumers are looking for ways to connect online and offline based on specific interests. Examples of this in our portfolio include The Wonder, a membership model for familyhood, Peanut, a social network for modern motherhood, and Co-Star, an astrology app.

","protected":false},"excerpt":{"rendered":"

To learn more about the next wave of consumer startup investment outside Silicon Valley, Iu2019m speaking to leading B2C-focused investors in various hubs about the trends they’re excited about right now.u00a0 Recently, I shared the responses from several London-based investors; today, we spoke to eight of New Yorku2019s top consumer VCs: Rebecca Kaden, Partner at (…)

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Last month, Andreessen Horowitz (a16z) general partner Chris Dixon announced at TechCrunch Disrupt that the VC firm would run a free crypto startup school. And the company is officially launching its school today. Applications are now open and you have four weeks to apply.

n

With this initiative, a16z wants to democratize cryptocurrencies. Dixon and the a16z team has been involved in the cryptocurrency/blockchain space for seven years, and the firm now wants to share some of its learnings with entrepreneurs.

n

This way, it could give a boost to the crypto community, which could create investment opportunities for a16z down the road u2014 a16z says clearly that participating in the crypto startup school doesn’t mean you’ll receive an investment from a16z. It also positions a16z as a thoughtful investor when it comes to crypto startup investments u2014 not just for participants of the crypto startup school but for the crypto community at large.

n

The a16z Crypto Startup School will be a seven-week program that starts February 21, 2020. The program is free and a16z doesnu2019t take any equity.

n

Lectures will take place in Menlo Park, so you have to be based in Silicon Valley or willing to spend a couple of months there. And because a16z knows that it can be challenging to move to another country just to attend this program, the firm will also be recording all lectures. Anyone will be able to watch videos and download curriculum materials later.

n

Hereu2019s a sneak peek of the course outline:

n

n

    n

  • What are Crypto Networks, and Why Do They Matter?
  • n

  • Blockchain Computing Primitives: Cryptography and Consensus
  • n

  • Overview of Application Development Tools
  • n

  • Applications: Today and 2025
  • n

  • Crypto Business Models
  • n

  • Cryptoeconomics
  • n

  • UX, Product Development and Security
  • n

  • Go-to-Market Strategy and Developer Relations
  • n

  • Community Participation and Governance
  • n

  • Regulatory Landscape and Considerations
  • n

  • Guide to Fundraising
  • n

n

n

As you can, itu2019s a mix of lectures purely focused on cryptocurrencies as well as broader startup 101 lessons (fundraising, go-to-market strategy, etc.).

n

The program is looking for 20 to 25 teams, which should represent approximately 40 participants. You should have prior experience when it comes to building software products, but you donu2019t need to be a crytpo expert. Participants can expect 12 to 15 hours of lectures, workshops, mentorship and networking opportunities per week.

n

At the end of the course, participants will showcase a project idea or a prototype during a demo day.

n

ntt

nttntt

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Last month, Andreessen Horowitz (a16z) general partner Chris Dixon announced at TechCrunch Disrupt that the VC firm would run a free crypto startup school. And the company is officially launching its school today. Applications are now open and you have four weeks to apply. With this initiative, a16z wants to democratize cryptocurrencies. Dixon and the (…)

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He now lives in Paris when he's not on the road. He used to live in New York and loved it.

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He now lives in Paris when he's not on the road. He used to live in New York and loved it.

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He owns small amounts of various cryptocurrencies.

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look at the top trends exciting NYC’s consumer VCs"},"content":{"rendered":"

To learn more about the next wave of consumer startup investment outside Silicon Valley, Iu2019m speaking to leading B2C-focused investors in various hubs about the trends they’re excited about right now.u00a0

n

Recently, I shared the responses from several London-based investors; today, we spoke to eight of New Yorku2019s top consumer VCs:

n

    n

  • Rebecca Kaden, Partner at Union Square Ventures
  • n

  • David Tisch, Founding Partner at BoxGroup
  • n

  • Anu Duggal, Founding Partner at Female Founders Fund
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  • Craig Shapiro, Partner at Collaborative Fund
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  • Jeremy Levine, Partner at Bessemer
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  • Beth Ferreira, Partner at Firstmark Capital
  • n

  • Graham Brown, Partner at Lerer Hippeau Ventures
  • n

  • Eric Reiner, Partner at Sinai Ventures
  • n

  • Chris Paik, Partner at Pace Capital
  • n

n

Consumer health and banking startups were recurring areas of interest, and there’s a sense that apps and product brands which provide a deeper sense of community are an untapped opportunity.

n

Rebecca Kaden, Partner at Union Square Ventures

n

At USV, we are focused on opportunities that broaden access by leveraging technology to increase value and decrease cost in big buckets of consumer spend. In doing so, we are looking for ways to make products and services previously available to a select segment available to many more. In particular, we have been investing in areas of consumer health where the delivery mechanism not only makes the care more convenient but also more affordable and higher quality; products and platforms in financial services that change the traditional underlying model to drive financial health for a mass customer; and opportunities that create new access to education both for kids and lifelong learners.u00a0

n

Within each of these segments, I’ve been very interested in how new communities are forming inside products–users that come for a specific offering are forming allegiance and increasing engagement by interacting with other users. I think that is a trend we will only see accelerate.

n

David Tisch, Founding Partner at BoxGroup

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People are bored on their phones, not of their phones. I am most excited to meet founders working on consumer apps that bring happiness and fun to a mass consumer audience, as I continue to believe we are in the early days of mobile and the app store is not dead.

n

These apps may look like a game, they may be a game, or they may be a new feed, but TikTok, Twitch, HQ, Yolo and other Snap app kit apps, Tinder and others have shown consumers want new apps, the barrier for adoption and retention isu00a0 just very high. All apps and games have a half-life, creating something with a very long one is really hard, but the demand is sitting on the phone scrolling thorough feeds, waiting for some new fun. We are excited about apps that allow people to interact with others in different ways, in new worlds, using new hardware, or new interfaces.

n

n

Anu Duggal, Founding Partner at Female Founders Fund

n

With the rise of the sober curious movement, we invested in Kin Euphorics, offering consumers a sexy option to an alcoholic drink, creating a social experience around a non-alcoholic beverage that doesnu2019t exist in the market today. With beer sales decreasing five years in a row, brands like Heineken are offering alcohol-free alternatives catering to this growing audience.

n

With the decline of religion, we have seen the rise of what we call the u201crise of the alternate community.u201d Consumers are looking for ways to connect online and offline based on specific interests. Examples of this in our portfolio include The Wonder, a membership model for familyhood, Peanut, a social network for modern motherhood, and Co-Star, an astrology app.

","protected":false},"excerpt":{"rendered":"

To learn more about the next wave of consumer startup investment outside Silicon Valley, Iu2019m speaking to leading B2C-focused investors in various hubs about the trends they’re excited about right now.u00a0 Recently, I shared the responses from several London-based investors; today, we spoke to eight of New Yorku2019s top consumer VCs: Rebecca Kaden, Partner at (…)

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Indonesian capital will impact nation’s startup ecosystem"},"content":{"rendered":"

Recently reelected, Indonesian President Joko Widodou00a0announced a desire to move the nation’s capital from Jakarta to the East Kalimantan region, citing environmental concerns, the most exigent of these being the fact that Jakarta is literally sinking due to the uncontrolled extraction of groundwater. Widodo said he wished to separate Indonesiau2019s government from its business and economic hub in Jakarta.

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However, what would a move from Jakarta do to Indonesiau2019s burgeoning startup economy?

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Shifting administrative governmental hubs

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According to Widodo, studies have determined that the best site for the proposed new capital is between North Penajam Paser and Kutai Kertanegara, both located in East Kalimantan. The basis of this selection is due to studies highlighting the regionu2019s relative protection from natural disasters, especially when compared to other regions. This would definitely be a benefit for the governmental heart of Indonesia, ensuring continuous administrative functions in a disaster-prone region. Other governments have separated administrative centers from their economic hubs with varying degrees of success, with some examples being Brazilu2019s creation of Brasu00edlia, as well as Koreau2019s projected move from Seoul to Sejong.

n

What is most interesting to note from prior examples is that these newer branched-out cities are non-surprisingly, heavily government-centric. In Brasu00edlia, roles tied to the government make up nearly 40% of all jobs, while in Sejong, a lack of facilities like public transit and commercial mall space cause many to commute into Sejong for government work, instead of permanently settling in the area. Given the semi-undeveloped nature of East Kalimantan, these anecdotes are quite troubling if the government is actually moving to North Penajam Paser or Kutai Kertanegara.

n

These facts raise the question of economic impacts of such governmental moves. In fact, one may even opine that while these moves do allow for governmental growth, ultimately, they may hurt the country economically due to a divestment between both government and economic hubs. In this specific instance, it is most important to analyze the impact of such a move on Indonesiau2019s startup economy, as the nation is one the worldu2019s leaders in startup growth.

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Indonesiau2019s startup economy

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Indonesia has emerged as a startup hub within Southeast Asia in recent years, with its population of over 260 million marking it as the worldu2019s fourth-most populous country. Additionally, Indonesiau2019s mobile-first population has enabled the full embrace of the internet era, with 95% of all internet users in Indonesia connected to the web via a mobile device.

n

Similarly, startup growth has boomed in the island archipelago, with several Indonesian-based unicorns disrupting local, regional, and global economies. Softbank-backed ecommerce giant Tokopedia is currently in talksu00a0for a pre-IPO funding round, while emerging super-app Gojek controls significant portions of the ride-sharing industry in Asia, simultaneously expanding intou00a0separate industriesu00a0to include digital payments, food delivery, and evenu00a0video-streaming. Additionally, online travel portal Traveloka (in which Expedia has a minority stake) has recentlyu00a0entered the financial services space, furthering its impact within Asia. These specific examples of high-growth startups demonstrate a population hungry for innovation, further driving the developing startup economy.

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A move to East Kalimantan would allow for further development in the startup industry, with a focus on ecommerce and sustainability-focused enterprises.

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The crowded landscape of programs teaching non-technical people to become software developers has been a proving ground for a new model of education financing: income share agreements (ISAs). With an ISA, students avoid paying tuition upfront or taking out private loans, instead paying a percentage of their income for a time after graduation after they’re earning a minimum income.

n

The model aligns education providers with students’ career outcomes, and one startup is staking a claim to be the leader in the space; Kenzie Academy, a year-long program with a physical campus in Indianapolis u2014 and a student body that’s 66 percent online u2014 announced a partnership with Community Investment Management (CIM) earlier this week that provides $100 million in debt to cover the operating costs associated with students who defer payment through ISAs.

n

Kenzie co-founder and CEO Chok Ooi says that core to Kenzie’s mission is the goal that its graduates “can stay in the heartland and attract more jobs so that someone coming out of the Midwest no longer has to move to Silicon Valley or New York to have a successful career in tech.” This $100 million is one of the largest commitments yet to financing ISAs and Kenzie is using it to recruit a more diverse population of students who may not be able to afford tuition or qualify for student loans otherwise.

n

I interviewed Ooi to understand how Kenzie differentiates itself from competitors, how it has iterated its model to improve retention and job placement and how he expects the ISA market to evolve over the next couple years. Here’s the transcript of our conversation, edited for length and clarity:

n

Eric Peckham: The landscape of software developer training programs is crowded. Where did you see an opportunity to do something different, and how do you position Kenzie relative to others in the market?

n

Chok Ooi: My co-founder came from Galvanize, so we observed firsthand the proliferation of tech and coding boot camps. These are typically short-term, three-to-five month programs and they tend to do well serving people with college degrees. I would say that they are disrupting the masters’ program space. We saw a major gap in programs that serve a much larger demographic of people who are much earlier in their development. People who never went to college, or did a little bit of college and dropped out, or just never had a professional work experience. A three-month training is insufficient to get them to a point where they could land a technical job and be successful.

n

We saw an opportunity to bring high-quality tech education to the American heartland that is 12 months in length. For about two-thirds of our students, this is their first post-secondary credential training.

n

We are giving them not just the technical skills, but elements from a traditional four-year college as well, like critical thinking, problem-solving and communication skills.

n

Compared to those other bootcamps or training programs, is Kenzie targeting different job outcomes for its graduates?

n

We did a survey of our students that asked them to name the top five tech companies they desired to work for. None of the Silicon Valley companies made the list other than Salesforce. Indianapolis is the second largest Salesforce office outside of San Francisco. The rest of the companies our students named were companies like DMI and Zylo that people in Silicon Valley don’t hear about but are doing very well in the Midwest. Their friends work there. They’re a fabric of the community. If we really want to create job opportunities for the rest of America, we cannot adopt the Silicon Valley mindset.

n

Kenzie Academy co-Founder and CEO Chok Ooi.

Kenzie Academy co-founder and CEO Chok Ooi.

n

So how do you evaluate technical aptitude and critical thinking in the admissions process? What’s that process look like, and how has it evolved over the last couple of years? What have you learned in order to make that more effective?

n

Prior to founding Kenzie, I started a company nine years ago called AglityIO. The model for AgilityIO was similar to companies like Andela. We were trying to solve the talent crunch in the Bay Area by recruiting and training people with the raw talent in Vietnam. Today, that company works with Google, Uber, NerdWallet, Meetup.com and 150 other tech companies. So Iu2019ve experience in developing processes to identify raw talent in this context.

n

As people are doing the online assessments, we collect data points of how long it takes for them to solve the problem, what their different decision points are and things like that. Then as they get enrolled in Kenzie, we continue to collect attendance data, grades, and then placement data and use that to look at success and failure cases. We constantly refine our assessment.

n

Are you seeing any particular pattern or cluster in the applications youu2019re receiving or the candidates youu2019re accepting in terms of prior field of employment or aspect of their background?

","protected":false},"excerpt":{"rendered":"

The crowded landscape of programs teaching non-technical people to become software developers has been a proving ground for a new model of education financing: income share agreements (ISAs). With an ISA, students avoid paying tuition upfront or taking out private loans, instead paying a percentage of their income for a time after graduation after they’re (…)

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Microsoft Research is a globally distributed playground for people interested in solving fundamental science problems.

n

These projects often focus on machine learning and artificial intelligence, and since Microsoft is on a mission to infuse all of its products with more AI smarts, it’s no surprise that it’s also seeking ways to integrate Microsoft Research’s innovations into the rest of the company.

n

Across the board, the company is trying to find ways to become more innovative, especially around its work in AI, and it’s putting processes in place to do so. Microsoft is unusually open about this process, too, and actually made it somewhat of a focus this week at Ignite, a yearly conference that typically focuses more on technical IT management topics.

n

At Ignite,u00a0Microsoft will for the first time present these projects externally at a dedicated keynote. That feels similar to what Google used to do with its ATAP group at its I/O events and is obviously meant to showcase the cutting-edge innovation that happens inside of Microsoft (outside of making Excel smarter).

n

To manage its AI innovation efforts, Microsoft created the Microsoft AI group led by VP Mitra Azizirad, who’s tasked with establishing thought leadership in this space internally and externally, and helping the company itself innovate faster (Microsoft’s AI for Good projects also fall under this group’s purview). I sat down with Azizirad to get a better idea of what her team is doing and how she approaches getting companies to innovate around AI and bring research projects out of the lab.

n

“We began to put together a narrative for the company of what it really means to be in an AI-driven world and what we look at from a differentiated perspective,” Azizirad said. “What we’ve done in this area is something that has resonated and landed well. And now we’re including AI, but we’re expanding beyond it to other paradigm shifts like human-machine interaction, future of computing and digital responsibility, as more than just a set of principles and practices but an area of innovation in and of itself.”

n

Currently, Microsoft is doing a very good job at talking and thinking about horizon one opportunities, as well as horizon three projects that are still years out, she said. “Horizon two, we need to get better at, and that’s what we’re doing.”

n

It’s worth stressing that Microsoft AI, which launched about two years ago, marks the first time there’s a business, marketing and product management team associated with Microsoft Research, so the team does get a lot of insights into upcoming technologies. Just in the last couple of years, Microsoft has published more than 6,000 research papers on AI, some of which clearly have a future in the company’s products.

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Before he joined TechCrunch in 2012, he founded SiliconFilter and wrote for ReadWriteWeb (now ReadWrite). Frederic covers enterprise, cloud, developer tools, Google, Microsoft, gadgets, transportation and anything else he finds interesting. He owns just over a 50th of a bitcoin.

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Before he joined TechCrunch in 2012, he founded SiliconFilter and wrote for ReadWriteWeb (now ReadWrite). Frederic covers enterprise, cloud, developer tools, Google, Microsoft, gadgets, transportation and anything else he finds interesting. He owns just over a 50th of a bitcoin.

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Microsoft logo at Ignite 2019

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from China and India can accelerate the green card process"},"content":{"rendered":"

Securing a green card can feel overwhelming for people in Silicon Valley who were born in India and China. But with the right help and guidance from a skilled immigration attorney, the process can be simpler, smoother and more successful.

n

Limits written into existing immigration laws on both the number of green cards issued each year, as well as the number of green cards available based on country of origin, leave some waiting half a century or more for a green card, with people from India and China facing the longest wait times for employment-based green cards.

n

In this fiscal year, which ended on October 31, 226,000 family-sponsored green cards and 141,918 employment-based green cards were available. And the per-country cap, which is the maximum number of green cards available to individuals born in a particular country, was 25,754.u00a0

n

Although these U.S. laws pose an extra challenge for people born in countries with the highest demand for green cards, if you were born in India or China, there are some things you can do to mitigate this wait.

n

Differentiate yourself

n

The EB-1 green card is considered the u201cfirst preferenceu201d for those who’ll receive offers for employment-based green cards. It offers three unique and accelerated sub-paths:u00a0

n

    n

  • EB-1A green card for individuals of extraordinary abilityu00a0
  • n

  • EB-1B green card for outstanding researchers and professors
  • n

  • EB-1C green card for multinational managers and executives
  • n

n

EB-1A green card for extraordinary ability does not require an employer sponsor or even a job offer, which means itu2019s one of the few self-petition green cards. To demonstrate eligibility,u00a0you must be able to show you have extraordinary ability in the sciences, arts, education, business, or athletics and that you and your work have received national or international acclaim.u00a0

n

Individuals who apply for the EB-1A do not need to obtain labor certification (as required of employers). That means the process is simpler and can be much faster than typical employment-based green cards. Also, an individual applicant may have more flexibility to change jobs than if an employer applied on their behalf.

n

EB-1B green card for outstanding researchers and professors requires an employer to sponsor you. Candidates for the EB-1B green card must demonstrate great achievements in their academic field.u00a0

n

And finally, the EB-1C green card for multinational managers and executives enables an employer to bring an executive or manager who has been working abroad over to the U.S. to live and work. The EB-1C candidate must have worked outside the U.S. for the employer for at least one year.

n

This Cato Institute analysis estimates individuals born in China and India face waiting eight and nine years, respectively, for an EB-1 green card.u00a0Despite the small and growing backlog for EB-1 green cards for individuals born in China and India, it still remains one of the quicker options.
n

n

Invest in a project that creates jobs

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Securing a green card can feel overwhelming for people in Silicon Valley who were born in India and China. But with the right help and guidance from a skilled immigration attorney, the process can be simpler, smoother and more successful.

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“We will make decisions that hurt the business if they help people’s well-being and health” says Instagram’s CEO Adam Mosseri. To that end, next week Instagram will expand its test of hiding Like counts from everyone but a post’s creator to some users in the United States. But there are major questions about whether the change will hurt influencers.

n

Mosseri revealed the plan at the Wired25 conference today, saying Instagram “We have to see how it affects how people feel about the platform, how it affects how they use the platform, how it affects the creator ecosystem.”

n

Instagram’s CEO explained that “The idea is to try to depressurize Instagram, make it less of a competition, and give people more space to focus on connect ing with the people they love and things that inspire them.” The intention is tou00a0“reduce anxiety” and “reduce social comparison”.

n

Elsewhere during the talk that also featured actor and CEO Tracie Ellis Ross, Mosseri discussed Instagram’s growing interest in shopping, and how it can provide new revenue streams to influencers. He also described Instagram’s three-pronged approach to well-being where it identifies and addresses acute problems such as hate speech, finds positions where it can lead as with fighting bullying, and rethinks fundamentals of how the platform works as with Like count hiding.

n

n

Instagram began testing this in April in Canada and expanded it to Ireland, Italy, Japan, Brazil, Australia, and New Zealand in July. Facebook started a similar experiment in Australia in September.

n

While it seems likely that making Instagram less of a popularity contest might aid the average user, Instagram has to be mindful that it doesn’t significantly decrease creators’ or influencers’ engagement and business success. These content makers are vital to Instagram’s success, since they keep their fan bases coming back day after day, even Ifu00a0 users’ friends are growing stale.

n

A new study by HypeAuditor reported by Social Media Today found that influencers across tiers of follower counts almost unanimously saw their Like counts fall in countries where the hidden Like count test was active. Likes fell 3% to 15% in all the countries for influencers with 5,000 to 20,000 followers.

n

n

Only in Japan, and only for influencers with 1,000 to 5,000 or 100,000 to 1 million followers did the change lead to a boost in Likes — of about 6% in both groups. Meanwhile, influencers saw the biggest loss of Likes in the Brazilian market. Those trends could relate to how users in certain countries might feel more comfortable Liking something if they don’t know who else is too, while in other nations users might rely on more herd mentality to know what to Like.

n

n

If Instagram finds the impact of the test to be too negative on influencers, it may not roll out the change. While Mosseri stated the company wasn’t afraid to hurt its own bottom line, impairing the careers of influencers may not be acceptable unless the positive impacts on well-being are significant enough.

n

n

n

n

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Instagram CEO Announces Platform Will Test Hiding Likes in the US

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WATCH: Instagram CEO Adam Mosseri announces that the platform will start hiding likes for US audiences starting next week. It's the latest step in Instagramu2019s quest to become the safest place on the internet. Learn more: https://wired.trib.al/nbNQ7nb

n

Posted by ÜHENDATUD on Friday, November 8, 2019

n

n

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“We will make decisions that hurt the business if they help people’s well-being and health” says Instagram’s CEO Adam Mosseri. To that end, next week Instagram will expand its test of hiding Like counts from everyone but a post’s creator to some users in the United States. But there are major questions about whether the (…)

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Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch and is available for speaking engagements.

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Previously, Constine was the Lead Writer of Inside Facebook through its acquisition by WebMediaBrands, covering everything about the social network.

nn

Constine graduated from Stanford University in 2009 with a Master's degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.

nn

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.

nn

Josh Constine is an experienced public speaker, and has moderated over 120 on-stage interviews in 15 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He is available to moderate panels and fireside chats, deliver keynotes, and judge hackathon and pitch competitions.

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Constine has been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, The Today Show, China Central Television, and Fox News. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.

nn

(Disclosures: Josh Constine temporarily advised a college friend's social location-sharing startup codenamed 'Signal' that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch's editors and has concluded. Constine's fiancu00e9e Andee Gardiner co-founded startup accelerator Founders Embassy. Constine's cousin Darren Lachtman is the founder of influencer advertising startup Niche that was acquired by Twitter, and he's since left and founded teen content studio Brat. Constine does not write about Founders Embassy or Brat. Constine has personal acquaintances stemming from college housing circa 2007 with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood, but does not maintain close social ties with them nor does that influence his writing. Constine occasionally does paid speaking engagements at conferences, but only those funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies, does not day-trade, and discloses his positions directly in articles where appropriate. Constine does not do consulting, angel investing, or public stock trading beyond public stock invesments by his parents' estate that he has no role in managing or advising.)

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Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch and is available for speaking engagements.

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Previously, Constine was the Lead Writer of Inside Facebook through its acquisition by WebMediaBrands, covering everything about the social network.

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Constine graduated from Stanford University in 2009 with a Master's degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.

nn

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.

nn

Josh Constine is an experienced public speaker, and has moderated over 120 on-stage interviews in 15 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He is available to moderate panels and fireside chats, deliver keynotes, and judge hackathon and pitch competitions.

nn

Constine has been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, The Today Show, China Central Television, and Fox News. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.

nn

(Disclosures: Josh Constine temporarily advised a college friend's social location-sharing startup codenamed 'Signal' that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch's editors and has concluded. Constine's fiancu00e9e Andee Gardiner co-founded startup accelerator Founders Embassy. Constine's cousin Darren Lachtman is the founder of influencer advertising startup Niche that was acquired by Twitter, and he's since left and founded teen content studio Brat. Constine does not write about Founders Embassy or Brat. Constine has personal acquaintances stemming from college housing circa 2007 with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood, but does not maintain close social ties with them nor does that influence his writing. Constine occasionally does paid speaking engagements at conferences, but only those funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies, does not day-trade, and discloses his positions directly in articles where appropriate. Constine does not do consulting, angel investing, or public stock trading beyond public stock invesments by his parents' estate that he has no role in managing or advising.)

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